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Marketing & Events Specialist

  • 738
  • Strategy
  • Regular Full-Time Employee
About Lark
Lark is the world's largest A.I. healthcare provider, servicing nearly 2 million patients living with or at risk of a chronic disease. Lark is a companion app on the user’s phone providing real-time coaching, guidance, and health insights to users. We are on a mission to disrupt the healthcare industry and make the world a healthier, happier place. Come join our team!
 
The Role
We are looking for an enthusiastic, creative, data-driven B2B marketer to help drive awareness and demand for Lark’s health solutions. You must be able to juggle multiple projects while staying organized, thrive in a constantly evolving environment, and possess a strong entrepreneurial spirit.  Reporting to the Manager, Enterprise Marketing, you will be responsible for supporting and executing ongoing demand generation and marketing activities.  Working cross-functionally with the product and consumer marketing teams will be critical to success in the role.  

What You’ll Do

  • Work closely with the Enterprise Marketing Manager to create thoughtful, creative marketing campaigns targeting health plan and employer leaders
  • Research effective marketing and promotional channels, including media platforms to reach our target audience
  • Develop content to include marketing emails, social media posts, blog posts, and other identified channels as required
  • Manage company-hosted webinars and other events
  • Execute marketing plans and activities focused on engaging health plan executives through various marketing channels and tactics
  • Work cross-functionally with product marketing and strategy to identify and develop new assets to support marketing campaigns
  • Plan and execute key events, working alongside our public relations and sales enablement team
  • Support ongoing social media campaigns and activities for both the Lark channel and key stakeholder channels
  • Occasionally develop newsletter content surrounding Lark events, industry trends and news
  • Work collaboratively with the demand generation team to review results from previous campaigns and identify what worked/what didn’t to fuel ideas/recommendations for future campaigns
  • Support the demand generation teams ABM strategy and create compelling advertisements that will interest Lark’s key audiences

What You’ll Need

  • Strong written and verbal communication skills
  • Have a proactive, self-starter attitude and mentality
  • Agile and works well in a fast-paced, startup environment
  • Creativity is a must!
  • Experience in email marketing and planning / running event execution
  • Experience with social media platforms, best practices and managing client social accounts
  • Experience in website content creation is a bonus
  • Being familiar with the health plan and/or employer industries is a nice to have
  • B2B healthcare marketing and/or communication experience preferred
Working at Lark
Lark offers the option to work remotely in the United States.  For Colorado Applicants only: minimum annual salary is $84,000 (minimum salary varies for other geographies). You may also be offered a bonus, stock options and/or benefits.  The company is headquartered in Mountain View, CA.
 
Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.
 
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"We are one team creating an incredible healthcare prevention tool that will help so many people! I love knowing that Lark App users have a better day every day they engage in our programs and that my team and I have contributed to that experience."

-- OraLee

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All Lark Health jobs are remote, employees must be based in the United States.

Affirmative Action: Applicant Invitation to Self-Identify

Lark Technologies, Inc. (“Lark”) is an equal opportunity employer. As required by law, we must record certain information to be made a part of our affirmative action program.

Applicants for employment are invited to participate in the affirmative action program by reporting their status as indicated below. In extending this invitation, we advise you that: (a) workers (applicants) are under no obligation to respond but may do so in the future if they choose; (b) responses will remain confidential within the human resource department; and (c) responses will be used only for the necessary information to include in our affirmative action program. We are a company that values diversity. We actively encourage women, minorities, veterans and disabled individuals to apply.

Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment and will not affect your opportunity for employment or the terms or conditions of your employment.

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