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Marketing Data Analyst

Job ID: 594 | Type: Full-time

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Marketing Data Analyst

  • 594
  • Data
  • Full-time
About Lark
Lark is the world's largest A.I. healthcare provider, servicing nearly 2 million patients living with or at risk of a chronic disease. Lark is a companion app on the user’s phone providing real-time coaching, guidance, and health insights to users. We are on a mission to disrupt the healthcare industry and make the world a healthier, happier place. Come join our team!
 
The Role
Lark is seeking an experienced and ambitious marketing analyst to help identify and implement opportunities to drive ongoing substantial growth and profitability.  This is an extremely hands-on role with broad exposure to all facets of consumer marketing.  You will have an important voice and role in shaping Lark’s marketing strategy and in continuing to deliver astronomical growth at scale. This role reports to the Vice President of Data Science of Analytics and will be fully embedded with the Consumer Marketing team.
 
What You’ll Do
  • Drive substantial gains in growth, conversion rates, customer engagement, and ROI by delivering sharp insights and recommendations
  • Partner with channel managers to measure the effectiveness of customer acquisition and engagement campaigns
  • Develop analysis, reports and recommendations to deliver continuous improvement in performance and identify new opportunities
  • Serve as a key member of the testing and experiments team, build a testing roadmap that spans our customer touch points, steer rigorous implementation, and analyze results
  • Propose, socialize, and implement data and systems improvements that enable improved cross-channel coordination, targeting, ROI measurement, segmentation, and personalization
  • Become a subject matter expert in our online enrollment flows, attribution, marketing automation and analytics platforms (particularly Braze, Sisense and Google Analytics), and associated data
  • Develop innovative reporting and dashboards that make it easy to understand campaign performance at a glance, and be the owner of those metrics as they vary along key customer segments
  • Understand data requirements of various campaigns and systems, prepare, format, and verify data files, and ensure compliance with rigorous security and compliance standards

What You’ll Need

  • You are deft at understanding, manipulating and presenting data, and have advanced SQL and spreadsheet skills, Python knowledge is a plus
  • Must have advanced, hands-on experience with major online marketing tools, such as Facebook Ads Manager, Google AdWords, email service providers, testing tools, and BI platforms
  • You are highly inquisitive and unafraid to ask questions and offer your opinions
  • You have worked for successful companies at different stages of the business lifecycle and understand how to create robust, practical processes and systems to drive sustainable growth at scale
  • Deftness at navigating an organization and forming strong partnerships with multiple cross-functional teams
  • You live and breathe scalability, relentlessly prioritize and cringe at the mention of ‘low hanging fruit’ and ‘easy wins’
  • Passionate about digital health and telemedicine
  • Bachelor's degree in a STEM related field preferred
  • 4-7 years post graduation experience in quantitative and  analytic roles, including at least two years in marketing analytics for a consumer-focused business
  • Familiarity and experience with modern data reporting/management tools, e.g.: Looker, Mode, Periscope, Tableau, etc.
Working at Lark 
Lark offers the option to work remotely in the United States.  For Colorado Applicants only: minimum annual salary is $92,000 (minimum salary varies for other geographies). You may also be offered a bonus, stock options and/or benefits.  The company is headquartered in Mountain View, CA.
 
Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.

 

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"As trite as it may sound, the thing I love most about Lark is the people. I genuinely love working with my colleagues at Lark. Everyone is so supportive of each other and always willing to offer insight or lend a helping hand."

-- Jared

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All Lark Health jobs are remote, employees must be based in the United States.

Affirmative Action: Applicant Invitation to Self-Identify

Lark Technologies, Inc. (“Lark”) is an equal opportunity employer. As required by law, we must record certain information to be made a part of our affirmative action program.

Applicants for employment are invited to participate in the affirmative action program by reporting their status as indicated below. In extending this invitation, we advise you that: (a) workers (applicants) are under no obligation to respond but may do so in the future if they choose; (b) responses will remain confidential within the human resource department; and (c) responses will be used only for the necessary information to include in our affirmative action program. We are a company that values diversity. We actively encourage women, minorities, veterans and disabled individuals to apply.

Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment and will not affect your opportunity for employment or the terms or conditions of your employment.

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