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Digital Marketing Manager

Job ID: 710 | Type: Full-time

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Digital Marketing Manager

  • 710
  • Data
  • Full-time
The Role
As Lark’s Digital Marketing Manager, you will efficiently and substantially increase the number of people that enroll and use the Lark App. You will oversee the paid media and organic traffic channels and lead the paid media and organic traffic team. You will report to the Director of Marketing Analytics.
 
What You’ll Do
  • You will nurture/manage a small team of campaign managers, coach them and guide them with the purpose of achieving the company’s enrollment goals
  • You will manage our SEO activity, lead all aspects of our content marketing strategy and drive our content strategy
  • You will lead our paid media channels, including our paid search, paid social and affiliate networks
  • You will use a rigorous analytical approach to evaluate the performance of our different channels and make strategic decisions
  • You will have a unique opportunity to make a large impact across many areas of a hyper-growing start-up

What You’ll Need

  • People management experience (at least 1 year)
  • 5-6 years relevant experience
  • SEO expertise, experience using content Management tools, such as Google Search Console, Google Analytics, Ahrefs etc.
  • Experience managing large budget paid social media campaigns
  • Experience managing large budget paid search media campaigns
  • Data driven mindset, deep understanding of statistical testing approaches (such as A/B testing)
  • Ability to effectively collaborate with the creative and analytics teams
  • Strong written and verbal communication skills required
  • Excellent problem solving and critical thinking abilities required
  • Previous experience in an agency or in a hyper-growing startup
Working at Lark
Lark offers the option to work remotely in the United States.  For Colorado Applicants only: minimum annual salary is $87,000 (minimum salary varies for other geographies). You may also be offered a bonus, stock options and/or benefits.  The company is headquartered in Mountain View, CA.
 
Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.
 
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"As trite as it may sound, the thing I love most about Lark is the people. I genuinely love working with my colleagues at Lark. Everyone is so supportive of each other and always willing to offer insight or lend a helping hand."

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All Lark Health jobs are remote, employees must be based in the United States.

Affirmative Action: Applicant Invitation to Self-Identify

Lark Technologies, Inc. (“Lark”) is an equal opportunity employer. As required by law, we must record certain information to be made a part of our affirmative action program.

Applicants for employment are invited to participate in the affirmative action program by reporting their status as indicated below. In extending this invitation, we advise you that: (a) workers (applicants) are under no obligation to respond but may do so in the future if they choose; (b) responses will remain confidential within the human resource department; and (c) responses will be used only for the necessary information to include in our affirmative action program. We are a company that values diversity. We actively encourage women, minorities, veterans and disabled individuals to apply.

Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment and will not affect your opportunity for employment or the terms or conditions of your employment.

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