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Director, Marketing Analytics

Job ID: 602 | Type: Full-time

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Director, Marketing Analytics

  • 602
  • Data
  • Full-time
About Lark
Lark is the world's largest A.I. healthcare provider, servicing nearly 2 million patients living with or at risk of a chronic disease. Lark is a companion app on the user’s phone providing real-time coaching, guidance, and health insights to users. We are on a mission to disrupt the healthcare industry and make the world a healthier, happier place. Come join our team!
The Role
Lark is seeking an experienced and exceptional marketing leader who can scale Lark to the next level.  You will be responsible for the management, development, and technical roadmap of our Paid Social campaigns, and build a team of data scientists and analysts to achieve these goals, working closely with our growth team. You are a data scientist with vast experience across multiple digital marketing ecosystems. This is a unique opportunity to build a highly-automated world-class Growth Marketing data science program. This role reports to the Vice President of Data Science and Analytics.
What You’ll Do
  • Build a world class data science and analytics team for performance marketing
  • Manage bidding strategies for paid social campaigns across Facebook, Google SEM, Taboola and other social channels.
  • Drive substantial gains in growth, conversion rates, customer engagement, and ROI by delivering sharp insights and recommendations
  • Partner with channel managers to measure the effectiveness of customer acquisition and engagement campaigns
  • Develop analysis, reports, and recommendations to deliver continuous improvement in performance and identify new opportunities
  • Serve as the leader of the testing and experiments team, build a testing roadmap that spans our multiple touch points, steer rigorous implementation, and analyze results
  • Propose, socialize, and implement data and systems improvements that enable improved cross-channel coordination, targeting, ROI measurement, segmentation, and personalization
  • Develop innovative reporting and dashboards that make it easy to understand campaign performance at a glance, and be the owner of those metrics as they vary along key customer segments
What You’ll Need
  • Expert level experience with major online marketing auction algorithms, such as Facebook Ads ecosystem, Google Adwords bidding, email service providers, testing tools, and BI platforms
  • You are highly inquisitive and unafraid to ask questions and offer your opinions
  • Excellent analytical and data science skills (Python, SQL, Databricks) with multivariate testing experience
  • You have worked for successful companies at different stages of the business lifecycle and understand how to create robust, practical processes and systems to drive sustainable growth at scale
  • Strong understanding of A/B testing methodologies
  • Understanding of both pixel and mobile app measurement and tracking
  • Deftness at navigating an organization and forming strong partnerships with multiple cross-functional teams
  • You live and breathe scalability, relentlessly prioritize and cringe at the mention of ‘low hanging fruit’ and ‘easy wins’
  • Proven experience in building strong data science and analytics teams
  • Familiarity and experience with modern data reporting/management tools, e.g.: Looker, Mode, Periscope, Tableau, etc.
  • Bachelor's degree in a STEM related field, PhD preferred
  • 10+ years post graduation experience in data science and analytic roles, including at least 5 years in paid marketing optimization role for a consumer-focused business
Working at Lark 
Lark offers the option to work remotely in the United States.  For Colorado Applicants only: minimum annual salary is $167,000 (minimum salary varies for other geographies). You may also be offered a bonus, stock options and/or benefits.  The company is headquartered in Mountain View, CA.
Lark is an Equal Opportunity and Affirmative Action Employer. We believe that diverse teams foster innovation and add to our mission-driven culture. We strongly encourage people from underrepresented groups to apply.

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"As trite as it may sound, the thing I love most about Lark is the people. I genuinely love working with my colleagues at Lark. Everyone is so supportive of each other and always willing to offer insight or lend a helping hand."

-- Jared

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All Lark Health jobs are remote, employees must be based in the United States.

Affirmative Action: Applicant Invitation to Self-Identify

Lark Technologies, Inc. (“Lark”) is an equal opportunity employer. As required by law, we must record certain information to be made a part of our affirmative action program.

Applicants for employment are invited to participate in the affirmative action program by reporting their status as indicated below. In extending this invitation, we advise you that: (a) workers (applicants) are under no obligation to respond but may do so in the future if they choose; (b) responses will remain confidential within the human resource department; and (c) responses will be used only for the necessary information to include in our affirmative action program. We are a company that values diversity. We actively encourage women, minorities, veterans and disabled individuals to apply.

Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment and will not affect your opportunity for employment or the terms or conditions of your employment.

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